Get On, Clip In, Fall Off

Perk up the work

I've spent some time today on the Genuine Geeks website. It's still pretty basic - just the one page, plus my CV. However, it's now somewhat wordier and hopefully says something more about what it is that we (that's "I", really, but (a) I'd like it to become "we" at some point, and (b) everyone in IT consultancy seems to use the royal "we" on their websites) would like to do, and why I'm - damn, why we're in business.

In other more shameful areas, I finally updated my CV to reflect the fact that I've been freelancing for over a year and no longer work at the University of Westminster. I got the feeling that it might have been putting off potential clients. I also gave in and added an executive summary paragraph at the beginning which says a bit more about who I am, my skills and my experience - again, I got the feeling from the underwhelming reactions recent revisions of my CV have generated that I've been maybe selling myself short. Dammit, I'm an Englishman - blowing my own trumpet isn't something that comes easily - but some things have got to be done.

The final piece of business stuff today has been to turn on Google AdWords in an attempt to drive some traffic towards my work pages and maybe drum up a little more business. Apparently this thing called "advertising" can be very effective when building a business.